Web Surfers Read Less and Less

Posted by John | Marketing | Wednesday 8 April 2009 4:46 pm

This Better Be Quick: I Read Less and Less
“The online experience seems to foster…impatience.” - Jakob Nielsen

Heard of the Nielsen Ratings for TV? Jakob studies the web too. He says people give you 4.4 seconds of attention for every hundred words on your page. Wow. Guess that’s a reason to cut your posts down to [...]

7 Ways: Article Research In 10 Minutes

Posted by John | Marketing | Tuesday 7 April 2009 2:36 pm

How To Do Professional Article Research In Ten Minutes
This inkling, this gut feeling comes to me that some of you who read my post on writing an article in 20 minutes are going to say: “Yes, but this 20 minutes doesn’t include the research. Research can take all day, can’t it?” Here’s how to do [...]

The Best Idea is a Split Tested Idea

Posted by John | Marketing | Saturday 4 April 2009 8:55 pm

Split Testing Ideas for Profit (and Definitely for Fun…You’ll See)
I must confess. I’m a tweaker. Not the drug kind, the try-something-new-on-my-website kind.
There are some exciting new concepts I’ve just found that have proven to take blogging to the next level for a few really successful bloggers. In fact, I’m going to be trying some of [...]

3 Ways: Make an Article in 20 Minutes

Posted by John | Marketing | Friday 3 April 2009 2:13 pm

3 Article Writing Tips for Speed Writing
Writing every day - you’re already convinced you’re going to do it. The very idea of thousands streaming to your website enthralls you. You’re determined to get your website to the tipping point. You know that article writing, specifically blogging, has the power to throw your website into that [...]

Google Wants To Give You Feedback

Posted by John | Marketing | Thursday 2 April 2009 4:28 pm

Google’s New Advertising Based On What You Watch
“Who’s watching you?” asks the Geico ad. Well, for one, Google (another stack of money) admits they’re watching. They call it “interest based ads“.
This certainly isn’t a new idea on the internet. It’s sometimes called “behavioral targeting”. How does it work?
Let’s say you want to buy a new [...]

Tax Hikes Boost Online Sales?

Posted by John | Marketing | Wednesday 1 April 2009 12:15 pm

Your Affiliate Marketing - Will Sales Tax Hikes Help You?
California raised the state sales tax 1 percent today. This brings average local tax rates to nearly 9 percent and makes the California rate nearly the highest in the nation.

Tax-free shopping has always lured people to buy online instead of at the local store. Will this [...]

Reheated Website Makes Tasty Treat

Posted by John | Marketing | Sunday 29 March 2009 12:25 am

Have a website that’s getting cold? It’s not time to throw it away, but you’d like to heat it up with a lot better internet promotion. A lot more people coming to it.

What to do? Pacing in front of their microwave, people today don’t even have 60 seconds for their food to heat. Make good [...]

How Millions Discover a Website

Posted by John | Marketing, SEO, Web Design | Thursday 26 March 2009 1:31 pm

Content (the words on your website) may be King, but a good topic is Ace. And we all know the ace beats the king.
Professional web design might not even be Jack. Okay, for all you who make your living as a web designer, yes design is important, but not like you might think.
Can you guess [...]

“I Need To Reach Customers, But How?”

Posted by John | Marketing, Web Design | Wednesday 25 March 2009 3:40 pm

Lunch began with my client explaining how he needed a website. Why? His friend said he needed one. The business he’s starting is all about finding people. If he can reach customers, he’ll succeed. Each transaction means a lot of money. But how does he find the people? “That’s where the website comes in,” he [...]

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