Get Paid to Blog: Which Topic Pays Most?

“There is no more of an edge in marketing (and life) than knowing the hidden desires of the people you are trying to sell.” - Gary C Halbert, Copywriting Legend

Gary should know. The advertisements he wrote brought his clients billions of dollars. In fact, great copywriters very rarely fail. They make huge profits from almost every ad they write. Why? They’ve done their homework. And I’m going to reveal to you exactly how they do their homework.

First of all, why copywriters? Your success as a paid blogger means you must learn the tricks of the copywriting trade. So why do master copywriters suggest you choose a topic from the following?

1. Things you know quite a bit about
2. Problems you’re good at solving
3. Things people ask your advice about the most
4. What you already get paid for
5. Skills you need to do your job
6. Your hobbies/passions/interests in life

…Because you must thoroughly know who you’re talking to. You must write down a very specific profile. Know how many people fit in this profile. (There must be enough people in this group to make you money.) And most of all, you must know their HIDDEN DESIRES.

Until you get good at writing and some experience at blogging, stick to what you know. But don’t confuse writing with reading. You should always be reading to expand your number of topics and your blogging expertise.

However, as you write, picture your ideal reader. Write for someone you personally know. Know what impresses them. Know what makes them pull out their credit card and buy something.

Here’s a true story that happened very recently (with names changed).

Imagine your friend got laid off from his job four months ago. (We’ll call him Jake.) He barely has enough to eat. He hasn’t been to the movies or a restaurant in ages. Poor Jake. But all of a sudden, he’s leaving messages on your cell about some new multi-level marketing thing he wants you to join.

It seems Janet, the office secretary at his old job got him sucked into this, but how? What happened here? What possessed Jake to pull out his last few bleeding dollars for XYZ? You see, Janet knew Jake’s secret desire.

Jake always looked up to Larry, the boss. Janet knew Jake dreamed of having the big desk with the corner window. So Janet simply said, “Hey Jake, remember Larry? He quit the company 2 months ago because he’s making so much money with XYZ. He wanted me to invite you over to his house for dinner.”

Of course, Jake can’t sleep, he’s so totally sold on this “opportunity” now.

It’s worth repeating: “There is no more of an edge in marketing (and life) than knowing the hidden desires of the people you are trying to sell.”

Now I’m not suggesting you manipulate people to hand over their last dollar. But if you want to be a paid blogger, you’re going to have to overcome some challenges. People are becoming more and more resistance to advertising. What I’m point out here is simply timeless and oh-so-powerful.

In the old days, copywriters spent months reading…and reading to find people’s secret desires. Yet you have a powerful, free tool at your fingertips. It’s a tool these copywriters would have paid dearly for. This tool reduces your research work by at least a factor of 10. What is it?

A keyword tool. Almost everybody’s heard of keyword tools. But you might be be shocked how few people actually know how to use this tool to find people’s hidden desires.

This post starts a series on picking your niche (planning your blog topic). In the next post, I’ll show you precisely how to find people’s hidden desires with that friendly, free keyword tool.

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