The Recession Is Boring

“Turn off the news and focus on the more important things in life, like wine!” - Entertaining little wine advertisement I got in the mail

Del Dotto wine is simply awesome too. One taste makes you a wine snob, but in a good way. In fact, here’s hoping you have as much fun with your wine as Gary Vaynerchuk does with his. (See below.)

More and more, that’s really what people really want and need nowadays - to be entertained. Follow the marketing high road. Make people laugh.

What’s the marketing high road? Ray Edwards kindly points us to Seth Godin’s fine explanation.

Conde Nast makes more money and gets more happy readers by spending $10,000 for a photo shoot than by filling their magazines with come ons, get rich quick claims and guaranteed results.

Investing in your entertainment - is the price too high? Of course not. But what if you don’t have $10,000 in your budget?

Be generous with what you have - your time. Don’t have much time either? Budget what little time you have to share your very best. Teach people. Give away your most useful information. People will always come back to you for more. More explanation. More consultation. More profit for you.

Feeling desperate from the recession? Being manipulative or deceptive to make a buck will come back and bite you. I feel sad for the spammer guy who keeps trying to comment on my blog posts. But only a little sad, and only if he doesn’t know any better.

It seems he’s selling a villa in Southern France. At least his link points to a YouTube video about this. The comment he tries to leave is all compliments about the post. We all like those. Yet he’s obviously using a fake email (it’s different every time). He’s hitting my blog’s spam filter, so it’s obvious: He’s busy trying to flatter everyone else with the same words.

Okay, so he tells that to all the blogs. What’s the big deal? Google is all about trust. If I link to sites/pages doing devious things, this hurts my ranking/trust/everything with Google. Why should I risk this, all to accept a little fake flattery? Better safe than sorry, I say.

More than that, why not spend time giving people what they want. Have a low budget? Make a homemade video and use your French mansion as a movie set. Do it right and that would get people watching.

Del Dotto’s ad ended with this: “If you get in a down mood, come see us at the caves. We have a new name for the caves, ‘wine spa’, where we massage your brain and heart.”

So if you’re feeling down about the recession, come on over to my snobby virtual, uh, blogger cave here…where only the best of people, such as you, are allowed to comment. I’ll massage your brain and heart with the best words I can find. Hey, I’d offer you a glass of wine here if I could.

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